At James Wellbeloved, we understand what it means to share your life, your home and your heart with a pet. We’re dedicated to creating naturally healthy food that will keep them full of energy, enjoying life, and by your side for years to come.

How It Started 


Our story begins in Somerset in 1992, with two poorly dogs and one very worried owner, who decided that the best way to help her dogs live a happier and healthier life was to go right back to the beginning – to harness the power of nature itself. Turns out, she was on to something. Frustrated at the lack of natural alternatives, she switched to creating her own simple food from natural ingredients at the kitchen table. Together with friends, she began to create delicious, wholesome and hypoallergenic recipes for dogs & aats, of every age and every breed, all powered by nature.

Quality and Food Safety


No added colours, flavours, artificial ingredients or common allergens. Just bowls packed with high-quality, naturally healthy, wholesome ingredients, crafted into irresistible, hypoallergenic recipes tailored for their life stage, lifestyle and health. We’ve put over 30 years of knowledge, love and care into each and every one of our delicious wet and dry recipes.

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